Podcasts are an extremely effective form of digital marketing. When done successfully, they build trust, cement your brand, and elevate your status to industry expert. Essentially, they are one of the most under-used tools of communication for any business. Here are 4...
Effective digital content should add value to your audience. Whether it’s educational, helping to solve a pain point, or an update on your services – it should always be something that is useful. Adding value helps to build trust between you and your...
No matter what niche or industry your business is in, you’re bound to have competition. Digital marketing is how you show your audience that your products/services are the best choices, in order to separate yourself from (and rise above) the competition. There...
Apple sent out an email on August 8th, 2019 to all podcast publishers. Their new categories are going live. We talked about this change going into effect in a previous post. Dear Podcast Provider, We are thrilled to announce the enhanced categories are now available...
In June 2005, Apple added podcasts to iTunes. That changed the world of podcasting. This coming summer of 2019, Apple is changing and making major updates and needed changes to their podcasting structures. Check out the email they sent out to producers and publishers...
If you’re on this website, you know we’re advocates for podcasts. But why? We’ve got three huge reasons to jump into the podcastverse. 1. Podcast popularity is still growing. Over the last decade, Edison Research has conducted studies...
