Podcasting Help Articles
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Facebook Podcasting: Information and Set Up
In June, Facebook released an update that launched live audio rooms as well as the new in-app podcasting experience. Live audio rooms will prove to be an effective way to have online conversations, but Facebook podcasting is more exciting for any avid podcast...
Introducing Apple Podcast Subscriptions and Channels
In June, Apple Podcasts released an update that implemented subscriptions and channels. This introduced a new way for podcast hosts and producers to interact with their audience. Before we dive into subscriptions, it is important to understand channels. A channel is a...
10 Podcasting Statistics Anybody Should Know
Podcasting is one of the fastest growing industries in America, and there are many reasons behind this explosive growth. With a devoted audience and a motivated host, the goal of any podcast is achievable. This could be brand-building, increased sales, or education...
How Content Creation can maximize B2B Sales
B2B (Business-to-Business) sales can make or break your business, and content creation can generate and nurture these sales better than almost any method. A B2B sale involves one business buying a product or service from another business. Because a business has more...
How Content Creation can Elevate your Business
Business is shifting to the internet, and content creation is one of the best ways for your business to establish an online presence. According to the U.S. Department of Commerce, e-retail has increased from about 5% of total retail sales in 2012 to 13.6% in 2021....
Video Podcasting: The Key to Modern Marketing
Many companies - from Fortune 500 to start-ups - are beginning to rely on podcasts to communicate with consumers. Likewise, more consumers are turning to podcasts. According to The Infinite Dial, the longest-running survey of American digital media consumer behavior,...
Podcasts as a Marketing Medium
What is a podcast? The term “podcast” first appeared in 2004, when Adam Curry, former MTV video jockey, and software developer Dave Winer, coded a program known as iPodder, which enabled them to download internet radio broadcasts to their iPods. Curry now hosts “The...
Reflecting on 2020 and 2021 Goals
As we wrap up 2020, I am sitting at my desk, working, while I’m supposed to be on vacation. That pretty much sums up 2020. It hasn’t gone as planned. As I am sitting here, I am thinking about where this company is going in 2021, and how I can help lead it there. I...
Essential Podcast Tips For A Perfect Intro And Outro
If you want to captivate your podcast audience, grow a following, and encourage return listeners, you’re going to need a strong intro and outro. Although the main content of your episode provides the most value, you may not be able to get people listening to your...
Testimony
