Podcasting Help Articles

Podcasts are an extremely effective form of digital marketing. When done successfully, they build trust, cement your brand, and elevate your status to industry expert. Essentially, they are one of the most under-used tools of communication for any business. Here are 4...

Effective digital content should add value to your audience. Whether it’s educational, helping to solve a pain point, or an update on your services - it should always be something that is useful. Adding value helps to build trust between you and your audience. As the...

No matter what niche or industry your business is in, you’re bound to have competition. Digital marketing is how you show your audience that your products/services are the best choices, in order to separate yourself from (and rise above) the competition. There are...

Apple sent out an email on August 8th, 2019 to all podcast publishers. Their new categories are going live. We talked about this change going into effect in a previous post. Dear Podcast Provider, We are thrilled to announce the enhanced categories are now available...

In June 2005, Apple added podcasts to iTunes. That changed the world of podcasting. This coming summer of 2019, Apple is changing and making major updates and needed changes to their podcasting structures. Check out the email they sent out to producers and publishers...

If you're on this website, you know we're advocates for podcasts. But why? We've got three huge reasons to jump into the podcastverse. 1. Podcast popularity is still growing.  Over the last decade, Edison Research has conducted studies year-over-year about podcast...

How Truth Work Media Takes Your Show from Start to Finish If you have a story (and you do), a topic of interest, a passion and a lot of determination, you can make a podcast If you’re on this website and reading this blog, you have at least some interest in starting...

If you’re in the podcasting world, you may have heard of “podfading.” It’s the word content creators speak with trepidation in the corner of a dark pub, the one that sends shivers down every podcast creator’s spine. Podfade is the word people use to describe a podcast...

The Podcaster-Audience Relationship Why is it that podcasts feel intimate in a way that other forms of media don’t? Some say it has to do with choice. People decide what content they want to listen to. They search for podcasts they think they’d like and can choose to...

Are all Ads the Actual Worst? If the word “advertising” is like a swear word to you, you’re not alone. Ads interfere with people’s content (why else would premium and streaming services cut them out altogether?). Retargeting strategies freak people out. And Facebook’s...