Podcasting Help Articles
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10 Podcasting Statistics Anybody Should Know
Podcasting is one of the fastest growing industries in America, and there are many reasons behind this explosive growth. With a devoted audience and a motivated host, the goal of any podcast is achievable. This could be brand-building, increased sales, or education...
How Content Creation can maximize B2B Sales
B2B (Business-to-Business) sales can make or break your business, and content creation can generate and nurture these sales better than almost any method. A B2B sale involves one business buying a product or service from another business. Because a business has more...
How Content Creation can Elevate your Business
Business is shifting to the internet, and content creation is one of the best ways for your business to establish an online presence. According to the U.S. Department of Commerce, e-retail has increased from about 5% of total retail sales in 2012 to 13.6% in 2021....
Video Podcasting: The Key to Modern Marketing
Many companies - from Fortune 500 to start-ups - are beginning to rely on podcasts to communicate with consumers. Likewise, more consumers are turning to podcasts. According to The Infinite Dial, the longest-running survey of American digital media consumer behavior,...
Podcasts as a Marketing Medium
What is a podcast? The term “podcast” first appeared in 2004, when Adam Curry, former MTV video jockey, and software developer Dave Winer, coded a program known as iPodder, which enabled them to download internet radio broadcasts...
Reflecting on 2020 and 2021 Goals
As we wrap up 2020, I am sitting at my desk, working, while I’m supposed to be on vacation. That pretty much sums up 2020. It hasn’t gone as planned. As I am sitting here, I am thinking about where this company is going in 2021, and how I can help lead it there. I...
Essential Podcast Tips For A Perfect Intro And Outro
If you want to captivate your podcast audience, grow a following, and encourage return listeners, you’re going to need a strong intro and outro. Although the main content of your episode provides the most value, you may not be able to get people listening to your...
How To Use Zencastr with the Rode RODECaster Pro
Last month, Truth Work Media flew out to Oregon to help a business setup an in-house podcast recording studio. They wanted the best gear and the ability to record remote interviews. I knew I would immediately recommend getting the RODECaster Pro, but I didn't know for...
How Businesses Use Podcasts For Effective Communication
Podcasts are an extremely effective form of digital marketing. When done successfully, they build trust, cement your brand, and elevate your status to industry expert. Essentially, they are one of the most under-used tools of communication for any business. Here are 4...
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