Podcasting Help Articles
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Growing Your Podcast Audience
You started your podcast. So, now it is time to focus on growing your podcast audience. Your listeners are the engine of your podcast. They keep things moving forward and determine the success of many other moving parts. It is important to be creative and open-minded...
Creating Content Strategy For Your B2B Podcast
Creating content strategy for your B2B podcast can give you artistic vision as a content creator and set the course of your entire show. After starting your podcast you now find yourself wondering what you will talk about every episode. The never-ending road of...
Building a Network and Growing your Business with a Podcast
Podcasts have established a new frontier of marketing and growth strategy for businesses. They are no longer an exotic thing of the past, but an opportunity to place your business at the forefront of your industry. Whether you are a small start-up helping customers...
Facebook Podcasting: Information and Set Up
In June, Facebook released an update that launched live audio rooms as well as the new in-app podcasting experience. Live audio rooms will prove to be an effective way to have online conversations, but Facebook podcasting is more exciting for any avid podcast...
Introducing Apple Podcast Subscriptions and Channels
In June, Apple Podcasts released an update that implemented subscriptions and channels. This introduced a new way for podcast hosts and producers to interact with their audience. Before we dive into subscriptions, it is important to understand channels. A channel is a...
10 Podcasting Statistics Anybody Should Know
Podcasting is one of the fastest growing industries in America, and there are many reasons behind this explosive growth. With a devoted audience and a motivated host, the goal of any podcast is achievable. This could be brand-building, increased sales, or education...
How Content Creation can maximize B2B Sales
B2B (Business-to-Business) sales can make or break your business, and content creation can generate and nurture these sales better than almost any method. A B2B sale involves one business buying a product or service from another business. Because a business has more...
How Content Creation can Elevate your Business
Business is shifting to the internet, and content creation is one of the best ways for your business to establish an online presence. According to the U.S. Department of Commerce, e-retail has increased from about 5% of total retail sales in 2012 to 13.6% in 2021....
Video Podcasting: The Key to Modern Marketing
Many companies - from Fortune 500 to start-ups - are beginning to rely on podcasts to communicate with consumers. Likewise, more consumers are turning to podcasts. According to The Infinite Dial, the longest-running survey of American digital media consumer behavior,...
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