Start A Podcast For Your Business With TruthWorkMedia

Boost employee morale in your business. 
Educate your team on product knowledge and best business practices. 
Share business news and company updates to all team members without calling a meeting. 

Sound good? It might be time to start a podcast for your business. 

 

 

How to start a podcast for your business

Get your podcast started with TruthWorkMedia

Helping people and businesses start podcasts is the core of what we do. Whether you need help editing your podcast or one-on-one podcast coaching to get you started or unstuck, we’ve got the right team for the job. We’ve collaborated with fresh startups and Fortune 500 companies. But our team isn’t just adept at all things podcasting, we’re also made up of caring people who are fun to work with. Don’t take it from us, check out testimonials from clients like Natalie.

 

“My favorite thing about Truth Work media is that the process feels so collaborative. This amazing team doesn’t just care that everything sounds great (which it always does), they also care about how every episode FEELS.”

– Natalie Norton, The Show Up Podcast

How can we help?

Our team is equipped to assist with:

  • Brainstorming topic ideas
  • Giving podcast equipment recommendations
  • Coaching you through recording
  • Editing your podcast
  • Writing show notes
  • Assisting with finding a host for your podcast
  • Publishing your podcast on time

How can a podcast help my business?

It can increase employee loyalty and morale.

Most C-Level employees are used to a certain amount of media attention. When something happens in the business, they’re the ones who make it in the paper. So why not start a podcast that makes others in the office feel great? Interview them about what they’re working on and why it matters. Let them discuss their breakthroughs, projections, and goals. Follow up from time to time to track their progress. Capturing all this content makes employees feel valued. It shows them that others care about their work. Plus, these stories are great press release material, which means some employees might get an occasional news article too. 

 

It can increase employee loyalty and morale.

Most C-Level employees are used to a certain amount of media attention. When something happens in the business, they’re the ones who make it in the paper. So why not start a podcast that makes others in the office feel great? Interview them about what they’re working on and why it matters. Let them discuss their breakthroughs, projections, and goals. Follow up from time to time to track their progress. Capturing all this content makes employees feel valued. It shows them that others care about their work. Plus, these stories are great press release material, which means some employees might get an occasional news article too. 


 

You can use it as an effective onboarding and training tool.

New hires often have to go through some intensive training to pick up on product information, service details, company culture and other expectations. Unfortunately, this usually forces other employees to take time away from their duties to bring the new people up to speed. 

While some face-to-face interaction is important for new hires, some elements of training can be offloaded to your new podcast. Plus, when new products and services are developed, all employees can easily access the new information through a new episode. Even better — employees can listen to a podcast as often as they’d like — which means they can listen until they understand the vital details about the new offerings.

It’s a great way to share company updates in a way that keeps everyone involved.

Let’s face it — it’s hard to keep all your employees up to date on everything that’s happening in the business. Sure, not every employee needs to know everything, but you also don’t want your employees constantly feeling in the dark. Even if you do call regular meetings to share news and updates, some people will inevitably be absent. Starting a podcast for your business ensures that business news can get to all your employees, so everyone feels connected.

It’s a great way to share company updates in a way that keeps everyone involved.

Let’s face it — it’s hard to keep all your employees up to date on everything that’s happening in the business. Sure, not every employee needs to know everything, but you also don’t want your employees constantly feeling in the dark. Even if you do call regular meetings to share news and updates, some people will inevitably be absent. Starting a podcast for your business ensures that business news can get to all your employees, so everyone feels connected. 

It can help you recruit new hires.

What if every time you interviewed a top candidate for a position, they left with access to a podcast about your business that discusses your products, services, and company culture in depth. Great potential teammates will be enticed by this level of professionalism and devotion to training.

“I was excited with the idea of launching a podcast, but figuring out how to make it happen was a bit scary. I’m so thankful for TWM! From finding the right equipment, to setting it up and recording, Michael and his team made it easier than I could of ever imagined! We are excited to launch the 2nd season and the ideas/improvements they brought for this round are going to help us reach even more people!”

– Dustin Kaehr, MBA | Director, Lippert Academy for Leadership

Start your podcast

Why you should start a podcast for your business today

When you start a podcast for your business, you should think of it as part of your internal marketing strategy. But what’s the value of internal marketing? It gives your team a clear sense of your business’s brand, mission, and vision. It shows employees that they are valued, which often influences how employees value their work and how they treat customers in turn. All of this contributes to better staff retention, and an increased chance of having a business full of brand ambassadors. 

If you’re ready to create a podcast for your business, start by filling out our podcast questionnaire. From there, we’ll get in touch with you so we can dream about your podcast possibilities together.

 

Testimony

FREE Podcasting PDF

FREE Podcasting PDF

Is podcasting for you? What are the benefits? Learn some of the secrets in this FREE PDF.

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Services Start A Podcast For Your Business With TruthWorkMedia