Effective digital content should add value to your audience. Whether it’s educational, helping to solve a pain point, or an update on your services – it should always be something that is useful.
Adding value helps to build trust between you and your audience. As the level of trust builds up, this in turn leads to your audience seeing you – and your business – as an industry expert.
Many forms of online content can help make this happen, but the most effective is podcasting. In an age where we are overrun with digital content on a daily basis, consumers are looking for the person behind the brand now more than ever.
Podcasts Are Personal
Podcasts have a unique personal feel, that is almost impossible to create with blogs or emails. Hearing you speak each week and getting to know your personality, sense of humour and passion, means your audience will feel they know you on a personal level. The more they get to know you as you share interviews, discussions, and stories, the more they will grow to trust you and see you as an expert.
Podcasting enables you to craft your brand message and target our audience in a direct, transparent and effective way. To get the most out of this, ensure you choose topics that will matter to your audience, and release them in a timely manner, in order to build up a natural level of trust between you.
Gain A Deeper Understanding Of Your Audience
Podcasts provide a valuable insight into your audience. By trialing different types of podcast content and various topics, you are easily able to see not only what speaks to your current audience, but what is the most effective at drawing new people in. Effective podcasts have loyal consumers that listen every week – so make sure you’re giving your audience what they want.
Not only that, combining your podcast with your social media gives your audience a direct and informal way to communicate with you. Invite them in on the conversation. Ask them to leave their comments on your Instagram or Twitter, then read out the best on the next episode. This feeling of inclusion will again work towards growing trust and elevating you to an industry leader.
Build A Relationship
As you share your own values, interests, personality and sense of humor, your audience will begin to naturally relate to you. Within this, your expertise will come through, and your place as an industry expert will come naturally. Be sure to build your relationship with your audience through consistent value, personal insights and a high level of communication.
Remember – you’re not just generating content, you’re building a trusting relationship in order to cement yourself as an industry expert.
If you want to know more about how to create a great business podcast, that will cement you as an industry leader, then check out our podcasting for business services. We help you manage every aspect in order to add value and ensure your audience trusts you. https://www.truthworkmedia.com/services/podcasting-for-business/